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Boomers Often Have More Time, Money

February 23, 2012
By SHELLEY HANSON , The Intelligencer / Wheeling News-Register

With increased spending power and empty nests, those who belong to the baby boomer generation often are targeted by companies looking to sell their wares or services.

"We have a lot of clients in that age group. They're older, they've put their kids through college. They have more time and money and they're interested in traveling," said Bill Bryson, owner of Uniglobe Ohio Valley Travel in Wheeling.

Bryson noted there are a few categories of travel that boomers tend to gravitate toward. They include Europe, Disney family vacations, all-inclusive Carribean trips, cruises and tours.

And while many people are looking for vacations that involve doing little to nothing, many boomers want action, Bryson said.

"What we see with this is that they want an experience, and they want adventure. They just don't want to sit back," he said.

Many boomers who are in good health - and have the time and money - are looking to make their dreams come true with a long-sought-after trip to Europe. Others are hoping to enjoy their retirement with one to two smaller "trips of a lifetime" a year.

Fact Box

Q: What industries service the Boomers age group?

A: Travel agencies and home health care services are two of the biggest industries that service boomers.

Others simply want to tour the U.S., sometimes with groups. These tours often involve a touch of adventure, such as whitewater rafting or bungee jumping.

Another business sector, home health care, also is preparing to take care of the boomer generation. There are jobs available in the home health sector as a nurse, an aide, or speech, physical or occupational therapist.

However, it is boomers' parents, many of whom are living into their 90s and 100s, that need help. April Wintermoyer, owner of Right at Home of Wheeling, said many of her clients are boomers' elderly loved ones.

"Boomers are healthier and they expect to live longer and be stronger than their parents," Wintermoyer said. "They are taking better care of themselves and they have better medical care."

She noted Right at Home's services include helping people live their every day lives, but it is not nursing care. For example, Right at Home workers do not change IVs or do wound care. Though some are nursing assistants, the company conducts non-medical home care. Workers help with meals, transportation, bathing, dressing, light house work and more.

Wintermoyer advises boomers who are looking for care for themselves or their parents to ask questions of the company, such as what kind of background checks are conducted on its workers or nurses, what type of training have they received, and do the caregivers know CPR and first aid.

"It's important to do a quality check on a company or individual coming into your home. They will be left alone and you want things to be there when they leave," she said.

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